Michelle Z.

Questioner
DISC Type : c

Dirección comercial México at DTI Difusión Textil Integral

Guanajuato, Mexico

Overview

As the Commercial Director for Mexico at DTI Difusión Textil Integral, Michelle leverages her engineering background from Instituto Politécnico Nacional to lead HVAC projects. She specializes in applied engineering for air distribution, focusing on technical solutions and process optimization to support her sales team and ensure project success.


She champions the integration of textile duct systems with a projects architectural design, using custom colors and corporate identity to enhance aesthetics without sacrificing technical performance.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

HVAC System Design
Her career is centered on the technical and operational aspects of textile duct systems, from engineering validation to commercial leadership.
Architectural Integration
She often highlights the ability to merge duct systems with building aesthetics using custom colors and branding, a key value proposition.
Technical Sales
Holding a certification in Strategic Sales, she bridges the gap between engineering and sales by focusing on project quality and feasibility.

Media Appearances

Michelle has no verified media appearances

Work History

12-2025
Dirección comercial México at DTI Difusión Textil Integral
8-2016 - 12-2020
Lead Engineer at DTI Difusion Textil Integral

Education

Dirección Estratégica de Ventas (Virtual) from Tecnológico de Monterrey
Engineering from Instituto Politécnico Nacional

More Information

Social Presence :

Prographics :

Exp : 4 Location : Guanajuato, Mexico Job Level : N/A Designation : Dirección comercial México at DTI Difusión Textil Integral
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michelle take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michelle

Personality Compatibility


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