Paul J. Licata

Pioneer
DISC Type : DSI

Owner and President at BDi Machinery Sales Inc.

Greater Philadelphia, United States

Overview

Paul is a proven leader and the Owner and President of BDi Machinery Sales, Inc. , a key importer of specialty agricultural equipment for growers. He has diverse experience in the automotive, agriculture, and manufacturing industries. People who have worked with him describe him as resourceful, disciplined, and high-energy. He is a graduate of La Salle University.

He is passionate about helping others navigate job transitions, viewing it as his personal calling. He focuses on networking to provide introductions for the benefit of others, sharing his tools and resources with those in need. He also draws business lessons from his past experience playing soccer.

He applies lessons from playing soccer, like anticipating the next move and surveying the entire field, to making effective business decisions.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Specialty Ag Equipment
As President of BDi Machinery, he specializes in importing and distributing advanced agricultural equipment, particularly for vineyards and orchards, focusing on mechanization.
Career Transitions
Describes helping others with job transitions as his "calling" and actively provides resources and networking introductions to those in need.
Vineyard Mechanization
Frequently quoted discussing trends in vineyard equipment, such as the shift to multi-row machines and the importance of matching equipment to tractor specs.

Media Appearances

According to Paul Licata from BDi Machinery Sales Inc. in Macungie, Pennsylvania…. Featured in Facebook

See Now

Work History

11-2019
Owner and President at BDi Machinery Sales Inc.
1-2017
Executive Transition Resource | Networking = Providing Introductions For Others at Private | Corporate | Non-Profit | Academic | Small Business | Consulting
8-2022
Owner at 51 Race ST LLC
6-2022 - 3-2024
Business Partner at AgVue Technologies
2-2004 - 3-2024
Integrated Marketing Consultant and Test Days Coordinator | Automotive OEM and Media at International Motor Press Association (IMPA)

Education

1993 - 1995
B.S. - Business Administration from La Salle University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Philadelphia, United States Job Level : Junior Designation : Owner and President at BDi Machinery Sales Inc.

Interested in

Lifestyle

Reading

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Insights For Selling To Paul J.

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul J. is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Paul J.

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Paul J. move?

  • They are generally fast movers and can take quick decisions
  • Can Paul J. take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Paul J.

Personality Compatibility


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