Raja Balachandran

Researcher
DISC Type : Cs

Founding Member - Head of Sales & GTM at Cone (YC S22)

London, England, United Kingdom

Overview

Raja has no verified overview

Personality Overview

Perfectionist

Cost Conscious

Self-Disciplined

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Raja has no verified topics they care about

Media Appearances

Raja has no verified media appearances

Work History

3-2023
Founding Member - Head of Sales & GTM at Cone (YC S22)
11-2022
Founder at SKKY Inc
1-2022 - 1-2023
VP Global Supply Partnership at Joveo
1-2021 - 1-2022
General Manager UK and Northern EU at Joveo
7-2019 - 1-2021
Head of performance media - Global Talent Attraction at Penna

Education

2010 - 2011
Master's degree from University of Hertfordshire
2003 - 2006
Bachelor of Commerce (B.Com.) from Bishop Heber

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Founding Member - Head of Sales & GTM at Cone (YC S22)
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Insights For Selling To Raja

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Actively address their concerns around change, risk, and acceptance by users
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raja is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Raja

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Raja move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Raja take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Raja

Personality Compatibility


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