Russell Gossett

Questioner
DISC Type : c

Brand Director at NPR

Washington, District of Columbia, United States

Overview

Russell has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Russell has no verified topics they care about

Media Appearances

Russell has no verified media appearances

Work History

6-2024
Brand Director at NPR
4-2023 - 6-2024
Director, Creative & Brand at Nitro, Inc.
8-2021 - 4-2023
Head of Brand Design at Nitro, Inc.
3-2021 - 8-2021
Design Lead at BlueInGreen Digital at Netflix
1-2018 - 3-2021
Creative Director at The Atlantic (Atlantic 57)

Education

2001 - 2006
BFA from Lesley University
2004 - 2004
Illustration from Willem de Kooning Academie

More Information

Social Presence :

Prographics :

Exp : 20 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Brand Director at NPR
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Russell

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Russell take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Russell

Personality Compatibility


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