Santokh Bains

Galvanizer
DISC Type : Id

Chief Revenue Officer (CRO) at SOCRadar® Extended Threat Intelligence

United Kingdom

Overview

As Chief Revenue Officer at SOCRadar, Santokh Bains specializes in scaling startups by creating predictable revenue growth engines and executing global sales strategies. His expertise is in threat intelligence and digital risk protection, with previous leadership roles at ZeroFox. He holds a bachelors degree from Nottingham Trent University.

Santokhs posts suggest he is a leader who values being part of a special journey with his team, celebrating successes, and having fun. He expresses immense gratitude for his role and the people he works with, indicating a strong appreciation for a positive and collaborative company culture.

He was promoted from Vice President of Global Sales to Chief Revenue Officer at SOCRadar, highlighting his significant impact on the companys rapid growth.

Personality Overview

Socially Adept

Pragmatic

Persuader

They are charming and can persuade others to support their decisions.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Revenue Growth Engines
A core specialty mentioned in his profile is building predictable revenue growth engines, which is central to his role as CRO.
Global Expansion
His experience includes global sales and marketing leadership, focusing on international channel strategy and execution for tech companies.
Threat Intelligence
His leadership roles at SOCRadar and ZeroFox place him at the forefront of the threat intelligence and digital risk protection industry.

Media Appearances

Santokh has no verified media appearances

Work History

9-2025
Chief Revenue Officer (CRO) at SOCRadar® Extended Threat Intelligence
3-2025 - 9-2025
Vice President of Global Sales at SOCRadar® Extended Threat Intelligence
9-2024 - 3-2025
Vice President of Sales, EMEA at SOCRadar® Extended Threat Intelligence
2-2024 - 7-2024
Vice President & General Manager, Europe at ZeroFox
3-2023 - 2-2024
Vice President, European Sales at ZeroFox

Education

1995 - 1999
Bachelor's degree from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Leadership Designation : Chief Revenue Officer (CRO) at SOCRadar® Extended Threat Intelligence
URL has been copied!

Insights For Selling To Santokh

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • Focus on building a relationship, it can play a key role in their decision making
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t make promises that are hard to keep
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santokh is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Santokh

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Santokh move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Santokh take some risk or not?

  • If necessary, they will be ready to take risks.

You And Santokh

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.