Terence Zahner

Critic
DISC Type : C

Director, Digital Measurement at Major League Baseball (MLB)

New York, New York, United States

Overview

Terence has no verified overview

Personality Overview

Objective Thinker

ROI Driven

Negotiator

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Terence has no verified topics they care about

Media Appearances

Terence has no verified media appearances

Work History

9-2024
Director, Digital Measurement at Major League Baseball (MLB)
12-2019 - 6-2023
Senior Director - Digital Innovation, Testing, and Data Governance at Tapestry
1-2018 - 12-2019
Director, Commerce Optimization & Testing at Marriott International
7-2013 - 12-2017
Director, Site Optimization at Starwood Hotels & Resorts Worldwide, Inc.
9-2007 - 7-2013
Associate Director, Insights & Optimization at Wunderman

Education

BS from Cornell University
MS from Teachers College, Columbia University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Digital Measurement at Major League Baseball (MLB)
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Insights For Selling To Terence

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Terence is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Terence

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Terence move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Terence take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Terence

Personality Compatibility


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