Tina McCormack Beaty

Captain
DISC Type : DS

Chief Brand & Marketing Officer at SHRM

Washington, District of Columbia, United States

Overview

Tina has no verified overview

Personality Overview

Decisive But Calm

Dynamic But Sincere

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Tina has no verified topics they care about

Media Appearances

Tina has no verified media appearances

Work History

6-2023
Chief Brand & Marketing Officer at SHRM
11-2022 - 6-2023
SVP & Acting Chief Marketing and Experience Officer at SHRM
3-2020 - 11-2022
Vice President, Marketing Communications at SHRM
8-2018 - 3-2020
Vice President, Communications at SHRM
11-2021
Chief Founding Member at Chief

Education

BS from Miami University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Chief Brand & Marketing Officer at SHRM

Interested in

Sports

Tae Kwon Do

Health & Outdoor

Tae Kwon Do

URL has been copied!

Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tina

Personality Compatibility


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