Will Lazzaro

Evaluator
DISC Type : DSC

Chief Information Security Officer at Equity Trust Company

Greater Cleveland, United States

Overview

Will has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Will has no verified topics they care about

Media Appearances

Will has no verified media appearances

Work History

11-2024
Chief Information Security Officer at Equity Trust Company
8-2021
Founder and CEO at HerodotusAI
4-2019 - 4-2024
Vice President Of Technology & Chief Information Security Officer at Embrace Pet Insurance
7-2017 - 3-2019
SVP of Technology, Development, and Strategic Initiatives at Banyan Technology
4-2012 - 7-2017
Vice President of Software Development at Dakota Software

Education

2003 - 2005
Masters from Capitol Technology University
2011 - 2012
Leadership Deep Dive Program from Weatherhead School of Management at Case Western Reserve University
1995 - 1999
Bachelors from Ohio University
1998 - 1998
Education details unavailable from American University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Cleveland, United States Job Level : Leadership Designation : Chief Information Security Officer at Equity Trust Company
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Will

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Will take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Will

Personality Compatibility


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