Aaron Levie

Questioner
DISC Type : c

CEO at Box

San Francisco Bay Area, United States

Overview

Aaron Levie is the co-founder and CEO of Box, a cloud content management platform he co-founded after leaving the University of Southern California. He has a stated obsession with enterprise software and is currently leading the companys transformation to be an AI-first organization, focused on revolutionizing how businesses manage their data and workflows.

Outside of his leadership at Box, Aaron is known for his witty and active presence on Twitter. He is an avid reader of business strategy books and biographies of entrepreneurs, and in his youth, he practiced magic. He has an interest in historical figures like Harry Houdini and Groucho Marx.

Unique fact: Aaron was a child magician before he became a tech CEO.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Enterprise AI
Heavily focused on integrating AI into workflows, believing modern workers will manage fleets of AI agents. He is steering Box to be an "AI-first" company.
Future of Work
Frequently speaks on how technology, particularly AI, is reshaping productivity, collaboration, and the fundamental nature of knowledge work in large organizations.
Startup Scaling
Reflects on his journey of growing Box from a dorm room project to a publicly traded company, often discussing the challenges of scaling culture and operations.

Media Appearances

Box CEO Aaron Levie on the AI …. Featured in Apple Podcasts

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Box CEO on the AI Adoption Gap | The a16z Show. Featured in a16z (YouTube)

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Aaron Levie, CEO of Box, on Box AI, Enterprise Enthusiasm, and the Evolution of SaaS. Featured in Apple Podcasts

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Work History

2-2005
CEO at Box

Education

Leave of absence (read: dropout). from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : CEO at Box
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Aaron

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Aaron take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Aaron

Personality Compatibility


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