Adam Georgiou

Observer
DISC Type : ic

Senior Trading Manager - Beer, Cider, Spirits at SPAR UK

Barnet, England, United Kingdom

Overview

Adam Georgiou is the Senior Trading Manager for Beer, Cider, and Spirits at SPAR UK, with extensive experience in brand management within the retail sector. A marketing professional with a Bachelors Degree from Coventry University, he specializes in managing product strategy and lifecycle, particularly within the beverage industry.

He was instrumental in SPAR UK becoming the first UK grocer to offer a 100% own-label, vegan-friendly wine range.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Beverage Retailing
As a senior manager for beer, cider, and spirits at SPAR UK, he frequently discusses market trends and new product launches in trade publications.
Own-Label Brands
He has a history of developing and launching successful own-label products, including a premium ice cream line and an award-winning vegan wine range.
Product Innovation
Demonstrated a focus on bringing new concepts to market, such as making SPAR's entire own-label wine portfolio 100% vegan-friendly to meet consumer demand.

Media Appearances

Adam has no verified media appearances

Work History

2-2026
Senior Trading Manager - Beer, Cider, Spirits at SPAR UK
1-2025 - 2-2026
Trading Manager at SPAR UK
2-2023
Senior Brand Manager at SPAR UK
2-2023 - 4-2025
Senior Brand Manager Fresh and Frozen at SPAR UK
3-2019 - 2-2023
Brand manager BWS & Frozen food at SPAR UK

Education

2008 - 2011
Bachelor's Degree from Coventry University
2001 - 2008
Education details unavailable from Edmonton County

More Information

Social Presence :

Prographics :

Exp : 13 Location : Barnet, England, United Kingdom Job Level : Middle Designation : Senior Trading Manager - Beer, Cider, Spirits at SPAR UK
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Adam

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Adam take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Adam

Personality Compatibility


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