Archana Subhash

Researcher
DISC Type : Cs

Staff Vice President, Digital at Blue Cross Blue Shield of Arizona

Phoenix, Arizona, United States

Overview

Archana has no verified overview

Personality Overview

Detail Oriented

Perfectionist

ROI Seeker

They are always well-planned and adopt a systematic approach.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Archana has no verified topics they care about

Media Appearances

Archana has no verified media appearances

Work History

4-2023
Staff Vice President, Digital at Blue Cross Blue Shield of Arizona
4-2022 - 5-2023
Director, Digital Strategy and Delivery at Blue Cross Blue Shield of Arizona
8-2020 - 4-2022
Digital Product Lead at Blue Cross Blue Shield of Arizona
1-2021 - 9-2023
Member Board of Directors at Healthcare Businesswomen’s Association
12-2017 - 8-2020
Senior Product Manager, Product Management at TriZetto Healthcare Products

Education

1-2010 - 12-2011
Master of Science from The University of Texas at Dallas
2021 - 2022
Digital Transformation from University of California, Berkeley
Bachelor of Technology from ANNA UNIVERSITY - India

More Information

Social Presence :

Prographics :

Exp : 14 Location : Phoenix, Arizona, United States Job Level : Senior Designation : Staff Vice President, Digital at Blue Cross Blue Shield of Arizona
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Insights For Selling To Archana

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Archana is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Archana

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Archana move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Archana take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Archana

Personality Compatibility


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