Arny Martin

Evaluator
DISC Type : DCS

AVP, Product Management - Life Solutions at Nationwide Financial

Columbus, Ohio, United States

Overview

Arny has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Arny has no verified topics they care about

Media Appearances

Arny has no verified media appearances

Work History

10-2024
AVP, Product Management - Life Solutions at Nationwide Financial
5-2021 - 11-2024
Sr Technical Director, Life Product at Nationwide Financial
2-2013 - 5-2021
Technical Product Director, IPS Business Development at Nationwide Financial
12-2010 - 1-2013
Product Consultant, IPS Business Development at Nationwide Financial
8-2009 - 1-2011
Manager, Life Insurance Illustration Systems at Nationwide Financial

Education

1994 - 1998
Bachelors from The Ohio State University
2009 - 2011
Masters in Science Management from The American College of Financial Services

More Information

Social Presence :

Prographics :

Exp : 25 Location : Columbus, Ohio, United States Job Level : N/A Designation : AVP, Product Management - Life Solutions at Nationwide Financial
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Insights For Selling To Arny

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arny is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Arny

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Arny move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Arny take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Arny

Personality Compatibility


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