Ashley Frohnert

Researcher
DISC Type : Cs

Senior Director of Social Media and Influencer Marketing at PETA

Los Angeles, California, United States

Overview

Ashley has no verified overview

Personality Overview

Detail Oriented

Soft Communicator

ROI Seeker

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

7-2024
Senior Director of Social Media and Influencer Marketing at PETA
11-2021 - 7-2024
Director of Social Media at PETA
4-2020 - 11-2021
Associate Director of Social Media at PETA
4-2019 - 4-2020
Senior Social Media Manager at PETA
11-2017 - 4-2019
Social Media Manager at PETA

Education

1-2024 - 12-2025
Master of Science - MS from University of Southern California
Bachelor of Science - BS from Indiana University of Pennsylvania
Education details unavailable from North Allegheny

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Senior Designation : Senior Director of Social Media and Influencer Marketing at PETA
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Ashley

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Ashley take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Ashley

Personality Compatibility


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