Carey Hilderbrand

Energizer
DISC Type : I

Chief Marketing Officer, Head of Marketing and Enrollment at National University

Park City, Utah, United States

Overview

Carey Hilderbrand is the Chief Marketing Officer at National University, bringing over 20 years of experience in the higher education sector. She is known for designing integrated recruitment strategies that drive significant enrollment growth. Colleagues describe her as a knowledgeable, no-nonsense professional with sharp marketing intuition and a talent for brand development.


Carey was named the 2021 Marketing Professional of the Year by Utah Business for her impactful work.

Personality Overview

Big Picture Person

Believer

Full Of Energy

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Higher Ed Marketing
Her entire 20+ year career, including CMO roles at National University and Western Governors University, has been focused on marketing in the post-secondary education sector.
Enrollment Growth
She played a critical role in more than doubling student enrollment to over 130, 000 during her tenure at Western Governors University.
University Branding
She has led major brand campaigns, including National University's "Supporting the Whole You" initiative, to enhance brand presence and messaging.

Media Appearances

Higher Education Visionary Carey Hilderbrand Joins National University System as Chief Marketing Officer. Featured in National University (nu.edu)

See Now

Work History

7-2021
Chief Marketing Officer, Head of Marketing and Enrollment at National University
7-2021
Chief Marketing Officer at National University
9-2018 - 6-2021
Chief Marketing Officer at Western Governors University
1-2015 - 8-2018
Vice President of Marketing at Western Governors University
1-2014 - 1-2015
General Manager, Marketing Services Division at Helix Education

Education

MBA from University of Utah - David Eccles School of Business
BS from Utah State University
Fellow 2022 from The Marketing Academy

More Information

Social Presence :

Prographics :

Exp : 27 Location : Park City, Utah, United States Job Level : Leadership Designation : Chief Marketing Officer, Head of Marketing and Enrollment at National University
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Insights For Selling To Carey

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carey is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Carey

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Carey move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Carey take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Carey

Personality Compatibility


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