Lia Stierwalt

Examiner
DISC Type : sc

Vice President, Digital Marketing & Media at Constellation Brands

Golden, Colorado, United States

Overview

Lia has no verified overview

Personality Overview

Late Adopter

Status Quo Seeker

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Lia has no verified topics they care about

Media Appearances

Lia has no verified media appearances

Work History

12-2022
Vice President, Digital Marketing & Media at Constellation Brands
5-2020 - 12-2022
Sr. Director Marketing at Danone
2-2015 - 5-2020
Senior Director Global Communications & Media at adidas
8-2012 - 1-2015
Head of Digital Strategy & Activation at adidas
10-2010 - 8-2012
Sr. Digital Marketing Manager - Basketball & Running at adidas

Education

11-2005 - 7-2006
Certificate in Integrated Marketing from University of Chicago
1998 - 2002
BBA from University of Miami
Bachelor of Business Administration - BBA from University of Miami
Education details unavailable from University of Miami
Education details unavailable from University of Miami

More Information

Social Presence :

Prographics :

Exp : 22 Location : Golden, Colorado, United States Job Level : Senior Designation : Vice President, Digital Marketing & Media at Constellation Brands
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Insights For Selling To Lia

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Lia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Lia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Lia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Lia

Personality Compatibility


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