Cassandra Shaffer

Pioneer
DISC Type : IDS

Partner Marketing at Plaid

Salt Lake City, Utah, United States

Overview

Cassandra has no verified overview

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Cassandra has no verified topics they care about

Media Appearances

Cassandra has no verified media appearances

Work History

3-2024
Partner Marketing at Plaid
3-2024
Partner Marketing Manager - Events, Growth, ABM at Plaid
10-2022 - 1-2024
Sr Product and Partner Marketing Manager at Brex
8-2021 - 10-2022
Sr Product Marketing Manager - Partnerships & Platform at Shippo
10-2020 - 8-2021
Head of Partner Marketing at Pattern

Education

Bachelor's degree from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Salt Lake City, Utah, United States Job Level : Middle Designation : Partner Marketing at Plaid
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Cassandra

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They are generally fast movers and can take quick decisions
  • Can Cassandra take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Cassandra

Personality Compatibility


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