Claire Couch

Pioneer
DISC Type : DIS

Senior Director, Customer Marketing & Community at 6sense

Bend, Oregon, United States

Overview

Claire Couch is a customer marketing leader at 6sense, specializing in turning ideas into actionable programs that create memorable brand experiences. An analytical and disciplined decision-maker with a BA from Butler University, she is known for being a conscientious and sincere leader who excels at connecting stakeholders to drive results.

Passionate about professional development within her field, Claire founded the Emerging Marketing Leaders Program to support the Indianapolis marketing community. She is a natural mentor, committed to both individual and team success, and is often described by colleagues as positive, collaborative, and a strategic marketing powerhouse.

Unique fact: Claire is a TechPoint Tech25 award winner, recognized as an exceptional performer helping to grow Indianas technology companies.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Customer Marketing
Her current role as Senior Director of Customer Marketing & Community at 6sense focuses on creating memorable customer experiences that drive tangible results.
B2B Community Building
She co-hosts the 'Market Makers' community for 6sense and founded the Emerging Marketing Leaders Program in Indianapolis, showing a passion for peer connection.
AI in Marketing
Actively hosts and promotes discussions on how the marketing profession is evolving and creating new value in the era of AI.

Media Appearances

Claire has no verified media appearances

Work History

7-2024
Senior Director, Customer Marketing & Community at 6sense
3-2023 - 7-2024
Sr. Director, Global Lifecycle & Account Based Marketing at Conga
9-2021 - 3-2023
Sr. Director, AMER Field Marketing & Global Account Based Marketing at Conga
2-2021 - 9-2021
Sr. Director, Field & Partner Marketing at Conga
6-2020 - 2-2021
Sr. Director, Enterprise Demand Generation at Conga

Education

2007 - 2011
BA from Butler University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bend, Oregon, United States Job Level : Senior Designation : Senior Director, Customer Marketing & Community at 6sense
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Claire

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They are generally fast movers and can take quick decisions
  • Can Claire take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Claire

Personality Compatibility


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