Cristina De la Cierva

Examiner
DISC Type : cs

Managing Director of Marketing & Product Management, HBS Online at Harvard Business School

Greater Boston, United States

Overview

Cristina has no verified overview

Personality Overview

Overcautious

Status Quo Seeker

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

8-2024
Managing Director of Marketing & Product Management, HBS Online at Harvard Business School
6-2022 - 8-2024
Senior Director of Marketing & Product Management, HBS Online at Harvard Business School
7-2019 - 6-2022
Director of Product Management, HBS Online at Harvard Business School
4-2016 - 6-2019
Senior Product Manager, HBS Online at Harvard Business School
1-2014 - 3-2016
Product Manager, HBX Live at Harvard Business School

Education

2007 - 2009
MBA from Harvard Business School
2000 - 2004
Bachelor's from College of the Holy Cross
1996 - 2000
High School Diploma from Jesuit High School Portland

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Boston, United States Job Level : Mid-senior Designation : Managing Director of Marketing & Product Management, HBS Online at Harvard Business School
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Cristina

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Cristina take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Cristina

Personality Compatibility


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