Dale Leatherwood

Pioneer
DISC Type : DSI

Chief Marketing Officer at Columbia Southern University

Lake Mary, Florida, United States

Overview

Dale has no verified overview

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Dale has no verified topics they care about

Media Appearances

Dale has no verified media appearances

Work History

6-2022
Chief Marketing Officer at Columbia Southern University
1-2022 - 6-2022
VP Marketing - Brand, Communications & PR (Acquired) at American Public Education, Inc. (APEI)
12-2020 - 6-2022
Vice President of Marketing & Product Strategy at Rasmussen University
1-2016
Co-Founder at ClearDegree.com
12-2015 - 12-2020
Higher Education Marketing and Distance Learning Consultant at Higher Education Consultant

Education

2004 - 2006
MBA from Regis University
1988 - 1992
BS from Coker University
Education details unavailable from CNHS
Bachelor of Science - BS from Coker University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Lake Mary, Florida, United States Job Level : Leadership Designation : Chief Marketing Officer at Columbia Southern University
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Insights For Selling To Dale

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dale is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Dale

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Dale move?

  • They are generally fast movers and can take quick decisions
  • Can Dale take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Dale

Personality Compatibility


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