Francesca Berry

Evaluator
DISC Type : dsc

Head of Content Programming - Food at Informa Markets

Amsterdam, North Holland, Netherlands

Overview

Francesca has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Francesca has no verified topics they care about

Media Appearances

Francesca has no verified media appearances

Work History

9-2024
Head of Content Programming - Food at Informa Markets
1-2021 - 8-2024
Senior Business Development and Events Account Manager at The Introduction
10-2019 - 1-2021
Business Development & Events Manager at The Introduction
2-2019 - 10-2019
Business Development Account Executive at The Introduction
6-2017 - 7-2018
Research Assistant - DECIPHer at Cardiff University / Prifysgol Caerdydd

Education

2018 - 2019
MSc Social from Utrecht University
2015 - 2018
Human and Social Sciences from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 7 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Content Programming - Food at Informa Markets
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Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Francesca

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Francesca take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Francesca

Personality Compatibility


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