Geoff Sundberg

Evaluator
DISC Type : scd

Vice President of Marketing at Credit Acceptance

Greater Richmond Region, United States

Overview

Geoff has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Geoff has no verified topics they care about

Media Appearances

Geoff has no verified media appearances

Work History

9-2022
Vice President of Marketing at Credit Acceptance
7-2019 - 9-2022
Vice President, Head of Subprime Marketing at Capital One
1-2016 - 7-2019
Senior Director, Head of Acquisition Marketing, Upmarket at Capital One
1-2013 - 12-2015
Director, Head of Small Business Marketing at Capital One
1-2007 - 12-2012
Senior Business Manager, Product Marketing & Analysis at Capital One

Education

2001 - 2003
Master of Business Administration - MBA from Georgia Institute of Technology
1993 - 1998
Bachelor of Science - BS from Auburn University
2015 - 2015
Strategic Marketing Management Certificate from University of Virginia Darden School of Business

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Richmond Region, United States Job Level : Senior Designation : Vice President of Marketing at Credit Acceptance
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Insights For Selling To Geoff

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoff is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Geoff

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Geoff move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Geoff take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Geoff

Personality Compatibility


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