Greg Sher

Commander
DISC Type : D

Managing Director at NFM Lending

Washington DC-Baltimore Area, United States

Overview

Greg Sher is a Managing Director at NFM Lending and a 2024 HousingWire Vanguard Award winner. He is a prominent mortgage industry advocate, known for creating the #allofus unity movement and hosting the "One on One" podcast. He graduated from the University of Maryland.

Before his mortgage career, Greg was an accomplished sports broadcaster. He served as the Sports Director for WBAL Radio, the flagship station for the Baltimore Orioles and Ravens, and hosted a national sports talk show covering the Dallas Cowboys. In college, he played soccer and announced baseball games.

He is the winner of an Eclipse Award for his outstanding broadcast coverage of the Preakness Stakes.

Personality Overview

Candid & Clear

Very Quick

Impact-Driven

They respond better to strong and respectful interactions.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Mortgage Industry Unity
He launched the #allofus campaign to foster collaboration over competition among mortgage professionals, urging the industry to unite to overcome its headwinds and better serve consumers.
Mentoring the Next Generation
He actively works to elevate overlooked talent, launching initiatives like the Creator Collective to empower influencers to educate younger homebuyers and help new professionals rise in the industry.
Economic Analysis
He frequently analyzes and posts about the impact of GDP trends, tariffs, and interest rate fluctuations on the housing market and consumer behavior.

Media Appearances

Greg has no verified media appearances

Work History

8-2009
Managing Director at NFM Lending
7-2002 - 7-2009
President & CEO at Citizens Lending Group
7-1996 - 11-2006
Sports Director/Talk Show Host at WBAL Radio
3-1994 - 6-1996
Sports Talk Show Host, Dallas, Texas at Prime Sports Radio

Education

1991 - 1993
Bachelor's degree from University of Maryland
1989 - 1991
Associate's degree from Dean College

More Information

Social Presence :

Prographics :

Exp : 31 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Managing Director at NFM Lending

Interested in

Sports

Baseball, Soccer

Lifestyle

Writing

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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Greg

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They can take decisions very fast if you manage to convince them.
  • Can Greg take some risk or not?

  • The risks don’t matter much to them.

You And Greg

Personality Compatibility


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