Joana Baquero

Sharpshooter
DISC Type : CD

Member at CREW

New York, New York, United States

Overview

Joana has no verified overview

Personality Overview

Precise But Practical

Fast But Analytical

Thorough Evaluator

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Joana has no verified topics they care about

Media Appearances

Joana has no verified media appearances

Work History

3-2026
Member at CREW
1-2025
Senior Director Global Marketing Oral Care at Colgate-Palmolive
5-2022 - 12-2024
Senior Marketing Director | Personal Care - North America Division at Colgate-Palmolive
6-2021 - 5-2022
Marketing Director | Dish - NorthAmerica Division at Colgate-Palmolive
7-2017 - 6-2021
Marketing Director | Home Care - Latin America Division at Colgate-Palmolive

Education

2006 - 2008
Master of Business Administration (MBA) from Cornell University
2019 - 2019
Executive Leadership Program from Stanford University
1994 - 1999
B.S. from Universidad del Rosario
2024 - 2024
Executive Leadership Program in Women's Leadership from Stanford University

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York, New York, United States Job Level : Senior Designation : Member at CREW

Interested in

Lifestyle

Author, Storytelling

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Insights For Selling To Joana

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joana

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Joana move?

  • They can take decisions very fast if you manage to convince them.
  • Can Joana take some risk or not?

  • The risks don’t matter much to them.

You And Joana

Personality Compatibility


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