Kristi Melani

Initiator
DISC Type : Di

Chief Marketing Officer at Reputation

San Jose, California, United States

Overview

Kristi has no verified overview

Personality Overview

Friendly Challenger

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Kristi has no verified topics they care about

Media Appearances

Kristi has no verified media appearances

Work History

12-2025
Chief Marketing Officer at Reputation
8-2025
Founder at Lani Marketing
9-2021 - 1-2025
Chief Marketing Officer & GTM Strategy at TeleSign
12-2020 - 8-2021
Vice President, Global Growth Marketing at Anaplan
12-2020 - 8-2021
Head of Global Marketing at Anaplan

Education

5-1991 - 5-1995
Bachelor's degree from San Jose State University
1991 - 1995
Bachelor of Arts (B.A.) from San Jose State University
5-1991 - 5-1995
Bachelor's degree from San José State University
1991 - 1995
Bachelor of Arts (B.A.) from San José State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : San Jose, California, United States Job Level : Leadership Designation : Chief Marketing Officer at Reputation
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Insights For Selling To Kristi

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristi is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kristi

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kristi move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kristi take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kristi

Personality Compatibility


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