Laurie Woychick

Inspirer
DISC Type : id

Vice President, Brand Marketing at Penn Foster Group

Kansas City Metropolitan Area, United States

Overview

Laurie Woychick is the Vice President of Brand Marketing at Penn Foster Group, where she leads the content, creative, brand, and go-to-market functions. A graduate of East Stroudsburg University, she is a strategic leader skilled in process improvement and building relationships. Colleagues have described her work ethic and skills as exemplary.

With a background in Political Science and a minor in Womens Studies, Laurie shows an interest in mission-driven organizations like the ACLU. Her career began in administrative support, and she successfully navigated her path to an executive leadership role, showcasing her drive and adaptability.

She uniquely leveraged her early career experience in administrative roles to build a foundation for her current executive marketing position.

Personality Overview

Confident & Optimistic

Achievment Oriented

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Online Learning
Expressed pride in Penn Foster Group's schools being named on Newsweek's list of top online learning providers for 2023, valuing affordable, quality education.
Go-To-Market Strategy
She leads the GTM function for Penn Foster and has recently been hiring for roles specifically designed to drive these projects forward.
Brand Development
As the VP of Brand Marketing and former Director of Brand Strategy, this is her core professional focus and area of expertise.

Media Appearances

Laurie has no verified media appearances

Work History

7-2024
Vice President, Brand Marketing at Penn Foster Group
11-2022 - 7-2024
Director, Brand Strategy and Planning at Penn Foster Group
8-2021 - 11-2022
Director, Marketing Strategy and Planning at Penn Foster Group
2-2012 - 9-2012
Executive Assistant at Aileron Therapeutics
10-2008 - 1-2012
Executive Assistant to CEO at M|C Communications, LLC

Education

2005 - 2006
Public Administration from Marist University
1999 - 2005
BA from East Stroudsburg University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 8 Location : Kansas City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Brand Marketing at Penn Foster Group
URL has been copied!

Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Laurie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Laurie take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Laurie

Personality Compatibility


Other Penn Foster Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.