Lee Crisp

Collaborator
DISC Type : is

Principal Owner at Crisp Capital

Nashville Metropolitan Area, United States

Overview

Lee has no verified overview

Personality Overview

Example Driven

Appreciative

Consensus Builder

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Lee has no verified topics they care about

Media Appearances

Lee has no verified media appearances

Work History

1-2018
Principal Owner at Crisp Capital
5-2017
Principal CEO at Crisp Capital
10-1996
Current Owner/Bottler Principal & Past President at Pepsi MidAmerica
3-2016 - 11-2024
Trustee & Treasurer at Marine Corps University Foundation
1999 - 11-2020
Founder & CEO at BeverageWorks

Education

1984 - 1988
Education details unavailable from Culver Military Academy

More Information

Social Presence :

Prographics :

Exp : 32 Location : Nashville Metropolitan Area, United States Job Level : Senior Designation : Principal Owner at Crisp Capital
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Take time to make them feel comfortable before getting to the main pitch
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Lee

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Lee take some risk or not?

  • They are unlikely to take many risks.

You And Lee

Personality Compatibility


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