Liza Branella

Evaluator
DISC Type : dsc

Account Executive at Alation

London, England, United Kingdom

Overview

Liza Branella is an Account Executive at Alation, focused on helping organizations develop a robust data culture. Described by colleagues as a dependable, astute, and high-energy professional, she holds a Bachelors degree from Temple University and certifications in digital strategy from INSEAD and Microsoft Azure.

During her time at Temple University, Liza studied abroad in Barcelona. A peer from that time described her as a logical person who always seems to have an answer to others problems and loves to talk. When she was 16, she lived in France for a year while pursuing ice skating.

A former colleague memorably stated, "When you think of Cloudamize, you think Liza! " highlighting her significant impact and brand association at her previous company.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Developing Data Culture
Her professional headline is "Helping Organizations Develop a Data Culture, " and she consistently posts about dataintelligence, showing it is a core professional focus.
Data Governance
She actively promotes webinars and events focused on evolving data governance from a regulatory requirement to a key driver of business value.
Ice Skating
A blog post from a university peer mentions that she lived in France for a year at age 16 specifically for ice skating, indicating a significant past passion.

Media Appearances

Liza has no verified media appearances

Work History

2-2024
Account Executive at Alation
5-2022 - 2-2024
Sr. Solutions Advisor at Alation
5-2022 - 2-2024
Sr. Sales Engineer at Alation
10-2020 - 4-2022
Sr. Solutions Advisor at CloudHealth by VMware
10-2020 - 4-2022
Sr. Sales Engineer at CloudHealth by VMware

Education

Bachelor's degree from Temple University

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Account Executive at Alation
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Insights For Selling To Liza

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liza is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Liza

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Liza move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Liza take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Liza

Personality Compatibility


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