Mélanie Crété

Critic
DISC Type : C

Global PR & Influence Marketing Director, Gucci Beauty at Coty

Paris, Île-de-France, France

Overview

Mélanie has no verified overview

Personality Overview

Objective Thinker

Negotiator

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Mélanie has no verified topics they care about

Media Appearances

Mélanie has no verified media appearances

Work History

10-2021
Global PR & Influence Marketing Director, Gucci Beauty at Coty
12-2020 - 10-2021
Vice President at KCD
4-2017 - 12-2020
Senior Director at KCD
5-2013 - 3-2017
Digital Director at KCD
12-2012 - 5-2013
Digital Communication Director at Neutral Zurich

Education

2005 - 2006
International Marketing from Westminster Business School
2004 - 2006
MA from ISC Paris
2002 - 2004
Maitrise from IFP - Institut français de presse
2000 - 2002
DEUG Sciences Sociales & Economiques from Institut catholique de Paris

More Information

Social Presence :

Prographics :

Exp : 14 Location : Paris, Île-de-France, France Job Level : Mid-senior Designation : Global PR & Influence Marketing Director, Gucci Beauty at Coty
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Insights For Selling To Mélanie

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mélanie is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mélanie

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mélanie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mélanie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mélanie

Personality Compatibility


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