Mackenzie Squires

Evaluator
DISC Type : sdc

VP, Creative Marketing at Horizon Services, LLC.

Philadelphia, Pennsylvania, United States

Overview

Mackenzie has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Mackenzie has no verified topics they care about

Media Appearances

Mackenzie has no verified media appearances

Work History

5-2024
VP, Creative Marketing at Horizon Services, LLC.
5-2024
VP Creative Marketing at Horizon Services, LLC.
5-2021 - 3-2024
Executive Vice President, Creative at Tierney
7-2018 - 5-2021
Group Creative Director at TMA (The Marketing Arm)
10-2015 - 7-2018
Group Creative Director at VML

Education

B.A. from Oglethorpe University
Certificate from The Creative Circus

More Information

Social Presence :

Prographics :

Exp : 23 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : VP, Creative Marketing at Horizon Services, LLC.
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Insights For Selling To Mackenzie

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mackenzie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mackenzie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mackenzie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mackenzie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mackenzie

Personality Compatibility


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