Martijn Loderus

Captain
DISC Type : DS

Founder / CEO at Innesta

Barcelona, Catalonia, Spain

Overview

Martijn Loderus is a business executive with over 20 years of experience in cybersecurity and Identity & Access Management. A graduate of The Hague University of Applied Sciences, he is the author of "Consumer IAM (CIAM) For Dummies. " Colleagues describe him as an excellent leader with deep technical knowledge and a hands-on approach.

Having recently relocated to Barcelona, Spain, Martijn is focused on expanding his professional network to support startups and scaling organizations. He combines his enterprise-level leadership experience with a hands-on startup mentality to help companies navigate complex growth challenges, particularly in the European tech scene.

He has been a featured guest on the Security Intelligence Podcast from IBM to discuss consumer identity and access management.

Personality Overview

Output-Driven

Planner & Achiever

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Identity Management (CIAM)
A core focus of his career at Thales, IBM, and Janrain. He co-authored "Consumer IAM (CIAM) For Dummies" and has spoken on the topic on podcasts.
Startup Growth
His current role at Innes is an Executive & Startup Accelerator, where he works with founders on GTM strategy, product-market fit, and fundraising readiness.
Go-to-Market Strategy
As a growth partner, he specializes in defining market positioning, designing scalable revenue models, and building repeatable GTM motions for early-stage companies.

Media Appearances

Martijn Loderus | Thales. Featured in Thales – Corporate Performance Lab Blog

See Now

Work History

9-2025
Founder / CEO at Innesta
5-2023 - 2-2025
Director Americas - Identity Management BU at Thales
8-2021 - 2-2023
VP Pre-Sales Engineering & Service Delivery at Symmetry Systems, Inc
8-2019 - 8-2021
IBM Security - Global Practice Leader at IBM
5-2017 - 2-2019
VP Pre-Sales Engineering & Service Delivery at Janrain, Inc.

Education

1995 - 2001
Batchelor from De Haagse Hogeschool / The Hague University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 23 Location : Barcelona, Catalonia, Spain Job Level : Leadership Designation : Founder / CEO at Innesta
URL has been copied!

Insights For Selling To Martijn

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martijn is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Martijn

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Martijn move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Martijn take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Martijn

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.