Melissa Rehfus

Evaluator
DISC Type : sdc

Managing Director at Blue Cross Blue Shield Association

Lemont, Illinois, United States

Overview

Melissa has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

3-2017
Managing Director at Blue Cross Blue Shield Association
2006
Director at Blue Cross Blue Shield Association
2006
Director at BlueCross BlueShield Association
1996 - 2006
Vice President at Blue Cross Blue Shield of Florida
1996 - 2006
Vice President at Blue Criss and Blue Shield of Florida

Education

Master's degree from Northwestern University
Bachelor of Arts (BA) from Emory University
Doctor of Philosophy (PhD) from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Lemont, Illinois, United States Job Level : Mid-senior Designation : Managing Director at Blue Cross Blue Shield Association
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Melissa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Melissa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Melissa

Personality Compatibility


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