Melissa Romig

Pioneer
DISC Type : DSI

VP of Marketing at Teikametrics

Boston, Massachusetts, United States

Overview

Melissa is a data-driven growth marketing leader with over 25 years of B2B and B2C experience, currently serving as VP of Marketing at Teikametrics. A graduate of Boston University and Syracuse, she excels in driving customer acquisition and revenue growth. Colleagues describe her as a passionate, supportive, and problem-solving leader.

Melissa is committed to mentoring the next generation of marketers, actively participating in university career events to recruit new talent. Her professional interests include staying current on business strategy through publications like the Harvard Business Review and observing major consumer brands like The Walt Disney Company.

She was nominated as a Media Innovator in 2014 for her contributions to the industry.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Growth Marketing
Her entire career, from Sperry and Embark to Teikametrics, has focused on leading teams to drive customer acquisition, revenue growth, and brand awareness.
Team Mentorship
Multiple recommendations praise her as a great mentor, and she actively recruits young talent from university career fairs for her team at Teikametrics.
B2B Event Marketing
Her recent activity highlights a focus on creating engaging brand experiences at e-commerce trade shows like eTail West and Prosper Show.

Media Appearances

Speaker Profile: Melissa Romig – VP of Marketing, Teikametrics. Featured in MMA / Marketing + Media Alliance

See Now

Work History

3-2025
VP of Marketing at Teikametrics
12-2022
Head of Growth Marketing at Brad's Deals
12-2022 - 3-2025
Head of Marketing at Brad's Deals
7-2022 - 12-2022
Vice President Growth Marketing at Food52
7-2021 - 6-2022
VP Growth Marketing at Embark Veterinary

Education

MS from Boston University College of Communication
BS from Syracuse University S.I. Newhouse School of Public Communication
BS from S.I. Newhouse School of Public Communications at Syracuse University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Boston, Massachusetts, United States Job Level : Senior Designation : VP of Marketing at Teikametrics

Interested in

Health & Outdoor

Travel

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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Melissa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They are generally fast movers and can take quick decisions
  • Can Melissa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Melissa

Personality Compatibility


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