Michelle Smith McDonald, APR

Doer
DISC Type : ds

Senior Director of Media Relations at San Jose State University

San Francisco Bay Area, United States

Overview

Michelle has no verified overview

Personality Overview

Deliberate Doer

Long-term Focused

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

7-2022
Senior Director of Media Relations at San Jose State University
2-2011
Freelance Contributor at ESPNW.COM, PAC-12.ORG, WNBA.COM, NCAA.COM, The Next Hoops // 2011 – PRESENT
12-2017 - 7-2022
Director Of Communications and Public Affairs at Alameda County Office of Education
1-2010 - 11-2017
Public Information and Community Relations Officer at Dublin Unified School District
2000 - 2010
Volunteer at Dublin Unified School District

Education

1988 - 1990
B.A. from San José State University
1986 - 1988
Mass Communications and Journalism from California State University - East Bay

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Senior Director of Media Relations at San Jose State University

Interested in

Sports

Basketball

Lifestyle

Writing, Editing

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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michelle

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michelle take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michelle

Personality Compatibility


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