Patrick (PJ) Burns

Pioneer
DISC Type : DSI

Vice President of Global Sales at SleepImage

Naperville, Illinois, United States

Overview

Patrick (PJ) Burns builds and scales commercial teams in digital health, medical devices, and patient monitoring, specializing in sleep, neuro, and SaMD. With a BA from North Central College and a certification as a Registered Polysomnographic Technologist, he aligns complex technologies with clinical workflows to drive revenue. Colleagues describe him as intelligent, thoughtful, and a natural leader.

He is an expert at turning innovative clinical technologies into commercially successful products by ensuring they are practical for clinicians, health systems, and patients. His experience spans North America, Europe, and the Middle East, focusing on global expansion and strategic partnerships for biosensor and wearable technologies.

Unique fact: Patrick is a multiple-time "Presidents Club" award winner for sales achievement, including being named Sales Manager of the Year.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Digital Health Commercialization
His career focuses on creating go-to-market strategies that align product, clinical workflow, and revenue models for digital health technologies.
Wearable Health Technology
He actively discusses the integration of wearable data, like PPG, into clinical practice for continuous, real-world physiological monitoring.
Sleep Apnea Management
Frequently posts about new models of care for sleep apnea, highlighting the shift from episodic diagnosis to continuous management.

Media Appearances

SleepImage Bolsters Its Team—And Its Sleep Quality Focus. Featured in Sleep Review Magazine

See Now

Work History

11-2024
Vice President of Global Sales at SleepImage
12-2023 - 12-2025
Vice President of International Markets at SleepImage
2-2022 - 12-2023
Manager, Global OEM & eHealth Accounts at Nonin Medical, Inc.
5-2021 - 2-2022
Global OEM Account Manager at Nonin Medical, Inc.
8-2019 - 5-2021
North Central Territory Sales Mgr., Acute Care at Nonin Medical, Inc.

Education

BA from North Central College

More Information

Social Presence :

Prographics :

Exp : 37 Location : Naperville, Illinois, United States Job Level : Senior Designation : Vice President of Global Sales at SleepImage
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Insights For Selling To Patrick (PJ)

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick (PJ) is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Patrick (PJ)

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Patrick (PJ) move?

  • They are generally fast movers and can take quick decisions
  • Can Patrick (PJ) take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Patrick (PJ)

Personality Compatibility


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