Rajat Khanna

Go-getter
DISC Type : d

Executive Vice President, eCommerce and Chief Information Officer at Bass Pro Shops

Denver, Colorado, United States

Overview

Rajat Khanna is the Executive Vice President of eCommerce and Chief Information Officer at Bass Pro Shops. A technology executive with an M. S. in Computer Science and a PMP certification, he has a strong background in leading digital and omnichannel experiences for major brands like Frontier Airlines and Lowes Companies. Colleagues describe him as a visionary, passionate, and devoted leader.

As CIO at Frontier Airlines, Rajat led his technology team on a private tour of an Amazon fulfillment center to get a behind-the-scenes look at how AI, robotics, and real-time data processing create a seamless customer experience.

Personality Overview

Vision Oriented

Fast-Paced

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Omnichannel CX
His career includes leading global omnichannel digital customer experiences at Lowe's and overseeing eCommerce at Bass Pro Shops, showing a focus on integrated retail.
Digital Transformation
His leadership roles focus on modernizing technology and driving business transformation, as highlighted in his previous role launching a new customer booking experience at Frontier Airlines.
Applied AI & Robotics
He has a demonstrated interest in practical applications of modern tech, having organized a team tour of an Amazon facility to study AI, analytics, and robotics in action.

Media Appearances

Rajat has no verified media appearances

Work History

3-2025
Executive Vice President, eCommerce and Chief Information Officer at Bass Pro Shops
11-2024
Chief Information Officer at Bass Pro Shops
9-2023 - 11-2024
Chief Information Officer at Frontier Airlines
2-2022 - 9-2023
Vice President, Technology - Global Omnichannel Digital Customer Experiences at Lowe's Companies, Inc.
4-2020 - 2-2022
Vice President, Technology - CIO Lowe’s Canada at Lowe's Companies, Inc.

Education

1-2023 - 6-2023
Executive Education from Emory University - Goizueta Business School
2002 - 2004
M.S. Computer Science from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 14 Location : Denver, Colorado, United States Job Level : Leadership Designation : Executive Vice President, eCommerce and Chief Information Officer at Bass Pro Shops
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Insights For Selling To Rajat

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajat is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rajat

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rajat move?

  • Their decision making speed is somewhere in the middle.
  • Can Rajat take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rajat

Personality Compatibility


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