Rik Basi

Initiator
DISC Type : Di

Director, Head of Marketing at Thermo Fisher Scientific

San Diego Metropolitan Area, United States

Overview

Rik has no verified overview

Personality Overview

Friendly Challenger

Impact-Oriented

Risk-Accepting

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Rik has no verified topics they care about

Media Appearances

Rik has no verified media appearances

Work History

2018 - 2024
Director, Head of Marketing at Thermo Fisher Scientific
2015 - 2018
Sr. Manager, Market Development at Thermo Fisher Scientific
2012 - 2015
Global Market Development Manager at Thermo Fisher Scientific
2010 - 2012
Regional Market Development Manager at Thermo Fisher Scientific
2008 - 2010
Associate Market Development Manager at Thermo Fisher Scientific

Education

Masters from The Johns Hopkins University
Bachelors from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Diego Metropolitan Area, United States Job Level : N/A Designation : Director, Head of Marketing at Thermo Fisher Scientific

Interested in

Health & Outdoor

Cold plunging, Fitness, Travel

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Insights For Selling To Rik

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rik is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rik

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rik move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rik take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rik

Personality Compatibility


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