Zaraida Diaz Hanson

Inquirer
DISC Type : cd

Director of Product Marketing at Asana

San Francisco, California, United States

Overview

Zaraida has no verified overview

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Zaraida has no verified topics they care about

Media Appearances

Zaraida has no verified media appearances

Work History

8-2023
Director of Product Marketing at Asana
2-2022 - 7-2023
Product Marketing Lead at Asana
10-2019 - 1-2022
Senior Product Marketing Manager at Asana
5-2017 - 10-2019
Product Marketing Manager at OpenTable
6-2015 - 4-2017
Senior Research Analyst - Tech & Telecom at Nielsen

Education

Bachelor of Arts - BA from Columbia University
High School from The Dalton School

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director of Product Marketing at Asana
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Insights For Selling To Zaraida

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zaraida is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Zaraida

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Zaraida move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Zaraida take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Zaraida

Personality Compatibility


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