Adam Lichtiger

Examiner
DISC Type : cs

Director of Spanish Language Media Sales, Gray Television's Telemundo Station Group at Gray Media

Atlanta Metropolitan Area, United States

Overview

Adam has no verified overview

Personality Overview

Unexpressive

Overcautious

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Adam has no verified topics they care about

Media Appearances

Adam has no verified media appearances

Work History

12-2024
Director of Spanish Language Media Sales, Gray Television's Telemundo Station Group at Gray Media
7-2018 - 9-2019
Sr. Vice President at Entravision Communications
10-2017 - 7-2018
Director of Sales, West & Mountain Regions at Entravision Communications
9-2015 - 10-2017
National Sales Manager, Integrated Marketing Solutions at Entravision Communications
10-2013 - 11-2014
Senior Account Manager at iHeartMedia

Education

1988 - 1993
BA from The University of Alabama
2003 - 2005
MBA from Nova Southeastern University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Spanish Language Media Sales, Gray Television's Telemundo Station Group at Gray Media
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Adam

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Adam take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Adam

Personality Compatibility


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