Ann-Marie Lawes

Collaborator
DISC Type : is

Sales Enablement Business Partner at Salesforce

London, England, United Kingdom

Overview

Ann-Marie Lawes is an Enablement Business Partner Manager at Salesforce, focusing on strategic alignment and productivity for the UKI business. She leverages data analytics to create impactful enablement plans. Her background includes various enablement and recruitment roles at Salesforce and KPMG, supported by a CIPD qualification.

Drawing from her academic background in Anthropology, Ann-Marie possesses a deep-seated interest in understanding human behavior and cultural dynamics. This likely informs her approach to tailoring enablement strategies and fostering effective team collaboration in a corporate environment.

Ann-Marie was recently promoted to a management position, marking a significant milestone in her career journey at Salesforce.

Personality Overview

Appreciative

Example Driven

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Sales Enablement
Her entire career at Salesforce has been focused on enabling sales teams, bridging global strategy with local needs in the UKI market to enhance productivity.
Data-Driven Strategy
She emphasizes analyzing key metrics and learner performance data to identify gaps and design effective, integrated enablement plans for sales and GTM leadership.
Career Progression
Having moved from recruitment through several analyst and partner roles to her recent promotion as a manager, she embodies and celebrates professional growth within Salesforce.

Media Appearances

Ann-Marie has no verified media appearances

Work History

2-2025
Sales Enablement Business Partner at Salesforce
2-2024 - 4-2025
Enablement Senior Analyst at Salesforce
4-2023 - 2-2024
Enablement Analyst at Salesforce
12-2020 - 3-2023
Recruitment at Salesforce
11-2018 - 12-2020
Student Recruitment at KPMG UK

Education

Anthropology from University of Kent
2-2022 - 3-2023
Cipd from Avado

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : N/A Designation : Sales Enablement Business Partner at Salesforce
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Insights For Selling To Ann-Marie

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Show them how they look good by making this decision
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ann-Marie is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Ann-Marie

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Ann-Marie move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Ann-Marie take some risk or not?

  • It is unlikely that they will take many risks.

You And Ann-Marie

Personality Compatibility


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