Brad Liggett

Enigma
DISC Type : cid

Senior Technical Specialist - Copilot for Security (Canada & LATAM) at Microsoft

Kansas City, Missouri, United States

Overview

Brad has no verified overview

Personality Overview

Challenger

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

12-2023
Senior Technical Specialist - Copilot for Security (Canada & LATAM) at Microsoft
12-2023
Member at InfraGard National Members Alliance
2-2022
OODA Network Expert at Freelance
1-2023 - 12-2023
Director, Global Sales Engineering at Cybersixgill
10-2021 - 1-2023
Manager, CTI Intel Engineers at Cybersixgill

Education

1995 - 1999
Bachelor of Arts from University of Missouri-Kansas City

More Information

Social Presence :

Prographics :

Exp : 26 Location : Kansas City, Missouri, United States Job Level : Junior Designation : Senior Technical Specialist - Copilot for Security (Canada & LATAM) at Microsoft
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brad

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brad take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brad

Personality Compatibility


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