Brenda Discher

Pioneer
DISC Type : Sid

SVP, Business Strategy & Marketing at Siemens Digital Industries Software

Novi, Michigan, United States

Overview

Brenda Discher is a senior vice president at Siemens, holding a dual role leading strategy and marketing for the Digital Industries Software unit and heading communications for Siemens Digital Industries. With over two decades of experience, including a significant tenure at Autodesk, she specializes in bringing technology products from inception to market.

Fueled by a childhood curiosity for mechanics, Brenda pursued an engineering degree and an MBA. She actively supports women in STEM, having founded a mentorship program and sponsored a FIRST Robotics all-girls team. She and her family reside in the greater Detroit area, where she is an advocate for early STEM education.

Unique fact: As a child, she would often take apart her brothers toys, like sandbox cranes and Matchbox car tracks, just to understand how they worked.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Women in STEM
She has implemented the Women's Mentor Circle program at Siemens and sponsored an all-girls robotics team, demonstrating a passion for advancing women in engineering.
Digital Twin Technology
She frequently discusses how companies can leverage comprehensive digital twins to optimize design, engineering, and manufacturing processes, and to drive sustainability.
Go-to-Market Strategy
Her career has focused on bringing technology products to market, managing brand, communications, and digital strategies for both enterprise and SMB customers.

Media Appearances

Brenda has no verified media appearances

Work History

4-2018
SVP, Business Strategy & Marketing at Siemens Digital Industries Software
3-1995 - 3-2018
VP, Strategy & Marketing at Autodesk
1987 - 1995
Engineering/Product Manager at Schlumberger (Applicon)
Engineering/Product Manager at Schlumberger (Applicon)

Education

1983 - 1993
MBA from Eastern Michigan University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Novi, Michigan, United States Job Level : Leadership Designation : SVP, Business Strategy & Marketing at Siemens Digital Industries Software
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brenda

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They are generally fast movers and can take quick decisions
  • Can Brenda take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brenda

Personality Compatibility


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