Brendan McBride

Questioner
DISC Type : c

Director - Technology, Data & AI at KPMG Australia

Greater Perth Area, Australia

Overview

Brendan is a Director at KPMG Australia in Perth, specializing in technology, data, and AI transformations. His experience includes leadership roles at Deloitte and Sia Partners, leveraging his Bachelors in Information Technology from Edith Cowan University to guide complex cloud, analytics, and data governance projects.

He has a keen professional interest in the strategic initiatives and technological developments of major industry players like Oracle and Deloitte, companies he has followed and worked with.

He was a Director at NeoData Australia when the company was successfully acquired by Deloitte.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Healthcare
He recently highlighted how AI will be the backbone of healthcare modernization in Australia, reshaping hospitals to deliver enhanced efficiency and patient care.
GenAI & Careers
Shared insights on how Generative AI is reshaping careers, emphasizing that the future belongs to those who adapt to human-machine collaboration.
Data Transformation
His career is defined by leading technology, data, and cloud transformation initiatives for organizations across the APAC region.

Media Appearances

Brendan has no verified media appearances

Work History

3-2026
Director - Technology, Data & AI at KPMG Australia
10-2023 - 3-2026
Managing Director - Data & AI at Sia
8-2019 - 10-2023
Director - Data & AI at Deloitte Australia
7-2015 - 8-2019
NSW & WA - Data & Analytics Practice Manager at NeoData Australia (Acquired by Deloitte)
7-2015 - 8-2019
Director - Data, Analytics & AI at NeoData Australia (Acquired by Deloitte)

Education

2003 - 2009
Bachelor of Information Technology from Edith Cowan University
2003 - 2007
Bachelor of Information Technology from Edith Cowan University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Perth Area, Australia Job Level : Mid-senior Designation : Director - Technology, Data & AI at KPMG Australia
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brendan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brendan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brendan

Personality Compatibility


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