Brian Ferrar

Pioneer
DISC Type : IDS

Marketing Director at Pure Storage

Austin, Texas Metropolitan Area, United States

Overview

Brian has no verified overview

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

10-2018
Marketing Director at Pure Storage
5-2015 - 10-2018
Datacenter Marketing Manager at Cisco
10-2011 - 3-2014
Chief Marketing Officer at One Call Now
5-2009 - 10-2011
Sr. Director, Marketing, Public Sector at LexisNexis

Education

MBA from Thunderbird School of Global Management
BS from American University, School of International Service

More Information

Social Presence :

Prographics :

Exp : 14 Location : Austin, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : Marketing Director at Pure Storage

Interested in

Health & Outdoor

Travel, Travel

Lifestyle

Storytelling

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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are generally fast movers and can take quick decisions
  • Can Brian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brian

Personality Compatibility


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