Denise Woodard

Inspirer
DISC Type : id

Member at YPO

Los Angeles Metropolitan Area, United States

Overview

Denise Woodard is the Founder and CEO of Partake Foods, a company she created after her daughter was diagnosed with severe food allergies. A graduate of The University of North Carolina at Chapel Hill, she leveraged her decade of experience in CPG at Coca-Cola to launch her brand, famously selling her engagement ring and emptying her 401(k) to start.

Denise is of Black and Korean-American heritage and often speaks about how her multicultural upbringing and her parents strong work ethic shaped her determination. Outside of her demanding role, she prioritizes family time with her husband and daughter, enjoys pilates, reading, and connecting with friends over dinner and wine.

She was rejected by 86 investors before securing funding, eventually attracting high-profile investors like Jay-Zs venture fund and Rihanna.

Personality Overview

Generous

Achievment Oriented

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Food Allergy Advocacy
She founded Partake Foods out of a personal mission to create safe, delicious, and inclusive snacks for her daughter and other families managing food allergies.
Female Entrepreneurship
Passionate about the challenges facing women founders, she often discusses the disparity in access to capital and serves as a mentor and role model in the industry.
Diversity in CPG
As a Black and Korean-American founder, she is dedicated to increasing representation and opportunity for other underrepresented individuals in the food and beverage industry.

Media Appearances

Denise Woodard: Founder and CEO of Partake Foods. Featured in Apple Podcasts

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Partake Foods Founder Denise Woodard on Raising $30M .... Featured in Spotify

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Denise Woodard, Founder and CEO of Partake Foods, on Diversifying the Landscape in the Food Industry. Featured in Apple Podcasts

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Work History

9-2022
Member at YPO
6-2016
Founder & CEO at Partake Foods
9-2015 - 7-2017
Director of National Sales, Venturing & Emerging Brands at Venturing & Emerging Brands, The Coca-Cola Company
5-2013 - 9-2015
Account Executive III at Venturing & Emerging Brands, The Coca-Cola Company
2-2012 - 4-2013
Senior Sales Executive at Venturing & Emerging Brands, The Coca-Cola Company

Education

2001 - 2005
BA from University of North Carolina at Chapel Hill
2013 - 2014
Professional Leadership Certificate from Columbia Business School
2008 - 2010
MBA from W. P. Carey School of Business – Arizona State University
2001 - 2005
BA from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Member at YPO
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Insights For Selling To Denise

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denise is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Denise

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Denise move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Denise take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Denise

Personality Compatibility


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