Emma Giles

Questioner
DISC Type : c

VP of Marketing at Chobani

New York, New York, United States

Overview

Emma has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Emma has no verified topics they care about

Media Appearances

Emma has no verified media appearances

Work History

5-2024
VP of Marketing at Chobani
4-2019 - 4-2024
Vice President, Commercial Planning & Brand Activation at Diageo
1-2015 - 4-2019
Brand Director, Beer at Diageo
9-2010 - 12-2014
Brand Director, Heineken at HEINEKEN
6-2008 - 9-2010
Senior Marketing Manager at HEINEKEN

Education

Bachelor's degree from Trinity College Dublin
1999 - 2000
MSc from Technological University Dublin
1995 - 1999
BA from Trinity College Dublin
1990 - 1995
Education details unavailable from Loreto College

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York, New York, United States Job Level : Senior Designation : VP of Marketing at Chobani

Interested in

Health & Outdoor

Travel, Travel

URL has been copied!

Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Emma

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Emma take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Emma

Personality Compatibility


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