Erika Borges

Inquirer
DISC Type : dc

Head of Digital Growth & Customer Platforms at Salt & Straw

Seattle, Washington, United States

Overview

Erika has no verified overview

Personality Overview

Hard To Convince

Judgemental

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Erika has no verified topics they care about

Media Appearances

Erika has no verified media appearances

Work History

2025
Head of Digital Growth & Customer Platforms at Salt & Straw
2025
Thanx - Customer Advisory Board at Thanx
3-2024
Member at Chief
2023 - 2024
VP, Customer Strategy & Lifecycle Marketing at Ste. Michelle Wine Estates
2022 - 2023
Sr. Director, Shopper Engagement & Partnerships at Ste. Michelle Wine Estates

Education

Masters of Science from Arizona State University
Bachelor of Applied Science - BASc from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Head of Digital Growth & Customer Platforms at Salt & Straw
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Erika

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Erika take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Erika

Personality Compatibility


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