Heather Lawrence

Captain
DISC Type : DS

Director Business Marketing at Cable ONE

Falls Church, Virginia, United States

Overview

Heather has no verified overview

Personality Overview

Planner & Achiever

Decisive But Calm

Output-Driven

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

8-2022
Director Business Marketing at Cable ONE
5-2021 - 8-2022
Director, Commercial Marketing at Hargray Communications
10-2019 - 5-2021
Principal at HIL Marketing
4-2017 - 10-2019
Head Of Marketing at Fishbowl
6-2013 - 1-2017
Director, Product and Acquisition Marketing at Charter Communications

Education

Bachelor's Degree from Colgate University
M.B.A. from The George Washington University School of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : Falls Church, Virginia, United States Job Level : Mid-senior Designation : Director Business Marketing at Cable ONE
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Heather

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Heather take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Heather

Personality Compatibility


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