Joel Suissa

Critic
DISC Type : C

Director, Emerging Technology (Partner) at Cushman & Wakefield

London, England, United Kingdom

Overview

Joel Suissa is the Director of Emerging Technology at Cushman & Wakefield, where he spearheads the global adoption of AI and other transformative technologies. A RICS certified professional with a Masters from Bayes Business School, he has over a decade of experience in real estate technology and IT management consultancy.

He is a prominent thought leader and speaker within the PropTech community, frequently presenting at major industry conferences such as CREtech New York and London Build. He shares his expertise on AIs impact on commercial real estate and digital construction.

Unique fact: Joels role is pivotal in identifying and orchestrating value-driven engagements with cutting-edge technology vendors to fuel growth for Cushman & Wakefield globally.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AI in Real Estate
As the AI Platform Product Owner at Cushman & Wakefield, he gives talks on AI's impact on commercial real estate and has appeared on podcasts to discuss the topic.
Emerging PropTech
His role is dedicated to identifying and implementing transformative technologies like AI, VR, and AR on a global scale for a leading real estate firm.
Digital Construction
He is a featured speaker at London Build, the UK's largest festival of construction, where he participates in sessions on AI and digital construction.

Media Appearances

Joel has no verified media appearances

Work History

8-2025
Director, Emerging Technology (Partner) at Cushman & Wakefield
10-2022
Senior Analyst / Associate (Emerging Technology) at Cushman & Wakefield
10-2022 - 10-2025
Senior Analyst (Emerging Technology) at Cushman & Wakefield
1-2022 - 10-2022
Consultant at Altus Group
9-2016 - 10-2022
Consultant at Remit Consulting

Education

9-2015 - 9-2016
Master’s Degree (MSc) from Bayes Business School
2010 - 2013
Bachelor’s Degree from University of Nottingham
2001 - 2009
Education details unavailable from University College School

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, Emerging Technology (Partner) at Cushman & Wakefield
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Joel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Joel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Joel

Personality Compatibility


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