Katie Warshaw

Wildcard
DISC Type : sic

Global Marketing Manager, American Girl at Mattel, Inc.

Los Angeles, California, United States

Overview

Katie has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

11-2024
Global Marketing Manager, American Girl at Mattel, Inc.
8-2022 - 11-2024
Associate Marketing Manager, Hot Wheels at Mattel, Inc.
6-2021 - 8-2021
MBA Intern, Global Brand Marketing at Mattel, Inc.
1-2019 - 2020
Project Manager, Office of Mayor Martin J. Walsh at City of Boston
1-2018 - 10-2018
Deputy Political Director at Dan Koh for Congress

Education

2020 - 2022
Master of Business Administration - MBA from UCLA Anderson School of Management
2012 - 2016
Bachelor of Arts (B.A.) from Amherst College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Los Angeles, California, United States Job Level : Middle Designation : Global Marketing Manager, American Girl at Mattel, Inc.

Interested in

Sports

Volleyball

Health & Outdoor

Excursions, Excursions

Lifestyle

Wine

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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Katie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Katie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Katie

Personality Compatibility


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