Libby Zay

Questioner
DISC Type : c

Director of Content Marketing at Navan

Baltimore, Maryland, United States

Overview

Libby has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Libby has no verified topics they care about

Media Appearances

Libby has no verified media appearances

Work History

3-2024
Director of Content Marketing at Navan
11-2021 - 3-2024
Senior Content Marketing Manager at Navan
1-2017 - 11-2021
Senior Marketing and Digital Media Specialist at University of Maryland School of Nursing
8-2016 - 8-2020
Part-Time Faculty, M.P.S. in the Business of Art and Design at Maryland Institute College of Art
2014 - 8-2016
Workshop Instructor, M.P.S. in the Business of Art and Design at Maryland Institute College of Art

Education

2015 - 2017
Master of Fine Arts (M.F.A.) from University of Baltimore
2003 - 2009
Bachelor of Arts (B.A.) from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Baltimore, Maryland, United States Job Level : Mid-senior Designation : Director of Content Marketing at Navan

Interested in

Health & Outdoor

Travel, Travel

Lifestyle

Writing, Journalism

Entertainment

DJ, Film Studies

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Insights For Selling To Libby

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Libby is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Libby

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Libby move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Libby take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Libby

Personality Compatibility


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